Digital Session

Digital Session

MARCA by BolognaFiere 2022 – Digital Session


MARCA BY BolognaFiere reopens its doors after the forced stop of the pandemic in 2021.
And we start from the great premises of the 2020 editions, which had achieved excellent results in terms of participation by buyers, also on account of the promotional actions and plans carried out in cooperation with ITA – Italian Trade Agency, which every year contributes to invite managers and buyers from the main international distribution chains.


Last year, to face travel limitations imposed by the sanitary situation, MARCA by BolognaFiere concentrated all efforts and resources in an online event, Marca Digital Session. Given the good results, this Digital Session will be available again to create a preview of the fair, allow contacts between buyers and exhibitors and schedule appointments on site during the two very intense days of the Exhibition.
The Digital Session will also host virtual meetings for buyers who will not be able to attend in person, should travel restrictions persist for certain geographical areas.


MARCA Digital Session, scheduled from 4 to 11 April 2022, aims to increase the opportunities to establish new bonds with the many buyers who attend the Digital Preview through the video platform and start connections that can be developed during the course of the Fair, with B2B meetings that will take place either at the International Buyers Lounge or at the Exhibitors booths.


The Digital Agenda is hosted on the B2Match platform: it will include virtual-only sessions (4-11 April) and on-site only sessions (during the Fair: 12-13 April).



How does it work?

  • Participants (exhibitors and buyers) can request one-to-one meetings according to their specific business interests (i.e. trade requests, country, product sector, etc) using the platform’s matchmaking system and advanced research filters
  • Once meetings have been accepted and scheduled, they can take place online through the integrated video system and in person during the fair!


There is no additional charge for participation in the Digital Session for MARCA Exhibitors and Buyers.


It is already possible to register for the Digital Session at this link.

Download the Digital Session brochure at this link.


Registration and assistance for the B2Match platform:


Serena Pulsone

tel 051 282 841

Elisa Santagata

tel 051 282 854

Roberta Chinni

tel 051 282 269 - 334 6210146


With the patronage of

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