PL New Products Guide 2020

THE NEW FRONTIER OF THE PL 2019-2020

A growing number of private label products are appearing on the shelves of the large-scale distribution chains in Italy. With this in mind, Marca by BolognaFiere 2020 is publishing the PL New Products Guide, which is intended to provide the mass media and copackers with detailed information on the latest new products launched by the large-scale distributor chains.

The Guide will serve as an effective reference tool highlighting major trends that have emerged in the world of large-scale distribution in recent months or are soon to appear on shelves.
The publication will draw the reader’s attention to the twelve most important new products selected by each of the large-scale distributors present at Marca by BolognaFiere 2020.

The Guide is divided into eight sections: Packaged food, Fixed weight fresh food, Ice creams & Frozen food, Beverages and beer, Alcoholic Beverages, Personal care, Home care, Pet care.

The 2020 PL New Products Guide is available for consultation through the dynamic search engine.