Private Label and consumers in a changing society

12 April 10:30 - 13:00

Organized by ADM and Marca by BolognaFiere in collaboration withThe European House – Ambrosetti and Ipsos

Gallery Hall (halls 25-26)

Banner_loghi_convegno ADM



10.15 – 10.30 Registration
Moderator       Marco Sabene (Journalist, Tg2)

                        Short opening video


10.30 – 10.40 Welcome and introduction
                       Antonio Bruzzone (General Manager, BolognaFiere)


10.40 – 10.55 Speech of the Emilia-Romagna Region Government
                       Vincenzo Colla (Economic Development & Green Economy, Emilia-Romagna Region)


10.55 – 11.35 Short video highlighting contents of the Ipsos Survey
                       A two-voice discussion on the Survey “Private Label and consumers in a changing society”
                       Valerio De Molli (Managing Partner & CEO, The European House - Ambrosetti)
                       Nando Pagnoncelli (CEO, Ipsos)


11.35 – 12.00 Short video to launch the session
                       The Italian society of tomorrow and the consumption habits evolution
                       Chiara Saraceno* (Sociologist and philosopher; President, Income Assessment Committee of Citizenship of the Italian Government)
                       Monica Poggio (Chief Executive Officer, Bayer Italia)


12.00 – 12.15 Speech by the Minister of the Italian Government for Agricultural, Food and Forestry Policies
                       Stefano Patuanelli* (Minister for Agricultural, Food and Forestry Policies)


12.15 – 12.30 Speech by the Deputy Minister of the Italian Government for Economic Development
                       Gilberto Pichetto Fratin* (Deputy Minister for Economic Development)


12.30 – 12.40 Speech by ADM President
                       Marco Pedroni (President, ADM)


12.40 – 12.55 Q & A Session with the public


12.55 – 13.00 Conclusions

                       Marco Sabene (Journalist, Tg2)


(*) video conference

With the patronage of

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