October's Marca Report 2015

According to an article published in October in Italian business newspaperIl Sole 24ORE, the fast-moving consumer ...

In a retail landscape characterised by a fall in numbers of outlets (1,056 fewer than in January 2014 according ...

In recent years, promotional tools have been used relentlessly by retailers in an attempt to maintain short-term ...

Heightened consumer sensitivity to issues of health and well-being is confirmed by the market data: the fastest ...

Retailers are returning to television to convey their values and those of their private label products. Examples ...

European distributors are striving to establish themselves in the e-commerce segment, each with their own strategies. ...

The number of new products launched on the market has fallen in recent years, dropping by 11% in 2013, 19% in ...

Netto Marken-Discountis testing a range of vegan products in Germany, including soy-based products and egg ...

The world of organic produce is increasingly attracting retailers, who see it as an opportunity to differentiate ...

The aggressive promotional tactics adopted by French retailers is nothing new. But for the last couple of years, ...

According to theNielsen Global Survey of Corporate Social Responsibility and Sustainabilitybased on interviews ...

The excess of promotional activities in the fast-moving consumer goods(FMCG)market is plain to see. Sales on promotion ...