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Digital Session

Digital Session

MARCA by BolognaFiere 2021 – Digital Session


The 2020 edition of MARCA set a milestone in the history of the exhibition, thanks to the unprecedented number of exhibitors and buyers attending.
This was also the result of the cooperation with ITA-Italian Trade Agency, that every year contributes to invite major retail chain buyers and category manager.

In the exceptional frame of the year 2021, with the restrictions imposed to international travelling, BolognaFiere will focus on an online event that will take place in the days immediately before the Fair.  


MARCA Digital Session, scheduled from 15th to 25th of March, has been conceived by BolognaFiere in cooperation with ADM to foster relationships between buyers and exhibitors and to increase the chance of making new businesses and establishing new contacts; during this period it will be possible to meet the buyers and exhibitors attending the event through the video platform and of course follow up the contact during the Fair by visiting the exhibitors booth.


The B2B Exhibitors and Buyers digital agenda will be held on the B2Match platform, which has been successfully used for the International Buyers Programme B2B meetings in the last years.


How does it work?

  • Participants (exhibitors and buyers) can request 1:1 meetings according to their specific interests (collaboration type, country, product) by using an advanced filters matchmaking system
  • The arranged meetings will take place online through the integrated video platform


Download the presentation for Marca Digital Session.


Information and Conditions for Registration

Exhibitors Packages and Application form:


To participate in the Marca Digital Session as an exhibitor, fill in the Marca by BolognaFiere 2021 application form by clicking here.




Show Office MARCA

tel +39 051 282 967



Claudia Castello

tel +39 337 155 0625



Buyers registration and assistance in the use of the platform:


Serena Pulsone

tel +39 051 282 841


Elisa Santagata

tel +39 051 282 854


Roberta Chinni

tel +39 051 282 269 - +39 334 6210146



With the patronage of

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