Marca Wine Area

A new thematic space reserved for the wine area, to offer the best wineries the opportunity to dialogue and establish themselves on the shelves of retailers, will be developed inside the pavilions reserved for FOOD. The strong growth of wine purchase in retail shops has turned this channel into one of the main markets for the wine sector.

The ever-increasing quality of PL wines offered today by Retailers – Registered designation of origin, PGI and commons – has changed consumers’ perception of this product, which is progressively gaining interesting market shares in other traditional channels, bringing about a clear change in sales trends.