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The Fair

The Fair

Marca by BolognaFiere, the large international Private Label trade show organized by BolognaFiere in partnership with ADM, Italy’s umbrella organization grouping major retailers, is the second largest sector event in Europe.

Now in its 18th edition, Marca by BolognaFiere is Italy’s only trade show entirely dedicated to the private label business, with nearly 900 companies exhibiting products of excellence produced in Italy for sale under private label.

Marca by BolognaFiere has grown to become the industry’s go-to event, a unique chance to explore business opportunities with major retailers coming to Marca each year to showcase their private label policies.



Marca by BolognaFiere has three main sections: FOOD, NON-FOOD and PACKAGING (MARCA TECH).



Marca by BolognaFiere – the pluses:

  • Marca by BolognaFiere is the first tradeshow of the event calendar
  • Marca by BolognaFiere showcases top quality private label Italian products
  • Marca by BolognaFiere is the only tradeshow attended by large-scale distributors
  • Marca by BolognaFiere offers unique opportunities for fruitful confidential B2B meetings with buyers and category managers of the major international chains



The main product categories exhibiting at Marca by BolognaFiere:


  • 70 exhibitors of bread, pasta, pizza and bakery products
  • 80 exhibitors of dairy products
  • 80 exhibitors of meat, poultry, salami meat
  • 60 exhibitors of tomato sauce, and pasta-dressing sauces
  • 35 exhibitors of oil, vinegar and other condiments
  • 40 exhibitors from the confectionary and pastry sector
  • 30 exhibitors of frozen foods
  • 200 exhibitors from the packaging and non-food sectors: household and personal care products


Find out all the products by sections.


With the patronage of

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