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August 2020

The new “Wine Area” at MarcabyBolognaFiere 2021

The new WINE area will be situated within the FOOD pavilions and will offer the leading producers the opportunity to network and dialogue with the representatives of the Grocery Retail sector to reinforce the presence of their products in retail points. It would be inconceivable not to include Wine among the protagonists of MARCAbyBolognaFiere 2021, the substantial increase in sales of wine in Grocery Retail has transformed this channel into one of the main markets for the wine sector.

 

The ever-increasing quality of Private Label wines on sale through Grocery Retail – including also appellation and designated origin labels – has helped change consumers’ perceptions of this product, which is gradually earning a market share of particular interest to other traditional channels, marking a net change in sales trends.

 

An interesting webinar, held in July, has also been dedicated to this topic, arousing substantial interest from operators.



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