Marca by BolognaFiere: appointment on January 16 and 17, 2024 for an even more growing 20th edition

After the success of January 2023, Marca by BolognaFiere is preparing to celebrate its 20th birthday aware of being an essential reference point for companies, professionals and buyers operating in the Private Label and Modern Distribution Organization market.

A growth and strategic positioning for Marca by BolognaFiere that in the last five years has confirmed the growth of the PL market in Italy, which closed 2022 with a positive sign and a total turnover of 13.1 billion euros, up 12% on the previous year and a 20.9% share of the LCC (+1.2 percent on 2021). Private label is also growing in "real" terms, registering a volume trend of +2.9% despite the high impacts of inflation (source: XIX Marca by BolognaFiere Report by IRi-Information Resources).

TOWARDS MARCA BY BOLOGNAFIERE 2024
Ahead of the 20th edition, planning activities are already underway to further increase the representation of domestic and international buyers and visitors, for whom Marca by BolognaFiere increasingly clearly qualifies as the key appointment to discover the best offer for private label products.

The appointment with all the novelties of the 20th edition of Marca by BolognaFiere is at the Bologna Exhibition Center on January 16 and 17, 2024.