European distributors are striving to establish themselves in the e-commerce segment, each with their own strategies. In France, Carrefour has signed an agreement with Rue de Commerce, one of the largest online distributors in the country. In Germany, Rewe has introduced an e-commerce platform called Beef by Rewe, which offers a “click and collect” service for premium quality meat. In Scandinavia, ICA plans to expand its online service to approximately 150 stores by the end of the year and Dansk Supermarked has acquired iPosen.dk, a leading e-commerce business operating in many parts of the country.